The six standards
Simple rules that protect creators, brands and the community.
Be real
Use your actual identity and your own platforms. Verification exists so brands know exactly who they're hiring — keep it that way. Bought followers, engagement pods and impersonation put your account and payouts at risk.
Deliver what was briefed
Read the brief before applying and only apply to campaigns you can genuinely deliver. If something in the brief is unclear, message the brand before you start — not after the deadline.
Hit your deadlines
Brands plan launches around your deliverables. If life happens and you need more time, communicate early. Repeated missed deadlines lead to removal from campaigns and, eventually, the platform.
Disclose partnerships
Follow local advertising rules and platform policies by clearly disclosing paid collaborations. It protects your audience's trust — and yours.
Keep it professional
Treat brands the way you'd want to be treated: responsive, honest and respectful in every message. Harassment, abuse or spam leads to immediate suspension.
Protect the payment flow
Never accept or request off-platform payments. Escrow is what guarantees you get paid — taking deals off-platform removes every protection you have.
