The six standards
Simple rules that protect brands, creators and the community.
Write briefs worth applying to
Say what you actually need: the goal, the deliverables, the timeline and the budget. Vague briefs attract vague applications. The clearer you are, the better the creators you'll attract.
Fund before you expect work
Campaign budgets are secured in escrow before creators begin. It signals commitment, and it's what lets creators trust the opportunity is real.
Review fairly & promptly
Creators plan their work around your review. Respond to deliverables within a reasonable time, and judge them against the brief — not shifting expectations.
Give actionable feedback
'This isn't right' helps no one. Point to the specific part of the brief that was missed and what a good revision looks like. Creators genuinely want to nail it.
Respect creator rights
Usage rights beyond the agreed deliverables are a separate conversation. Don't repurpose content outside the campaign scope without agreement.
Keep payments on-platform
All collaboration and payment stays on Krietas. Off-platform deals remove escrow protection for you too — and violate our terms.
